“I Created a FAQ Page for a Company Called Strava”
This week, I wanted to build off of what I learned last week about copywriting and keep growing my skills. I found an interesting company called Strava and found a couple of things that I could create that would add value to them and also improve my copywriting ability.
Strava has created the number one app for runners and cyclists. There are many other sports associated with the app but these are the main two. Athletes are able to view popular runs, rides, swims, etc or create their own. They can share their completed race, ride, or workout with others and interact with other athletes' posts as well.
While assessing Strava’s website, social media accounts, and blog, I found a place where I could help them improve. Strava’s social media accounts are active and aesthetically pleasing and their blogs are all interesting reads. However, the home page of their website lacks information about the company and overall design. I also noticed that they didn’t have a lot of options for their customers to get into contact with them.
I decided that I would create a landing page with a chatbot and a frequently asked questions page.
Strava has a lot of helpful information on their website but it’s scattered through different pages and it differs based on whether you’re viewing on a desktop or phone. I wanted to create a landing page that would clearly show what the product is and allow interested customers to read more about it. Having only basic sign up information on the home page isn’t helpful if customers don’t know what it is they’re signing up for.
The landing page I created features Strava’s logo, aesthetically pleasing images similar to what’s on their Instagram account, information about the product, and links to a FAQ page, social media accounts, and a sign-up page.
Having a good landing page is important because it tells people about your product or service and drives sales. Landing pages provide an opportunity for customers to engage with an action button or get in touch with your team. This is a great way to build a customer base.
Chatbots
The next part of this project was creating a chatbot using Chatra and embedding it onto my landing page. Chatbots are beneficial because they allow customers to ask any questions they have about your product. FAQ pages are helpful but they don’t include the answers to everything. Having a chatbot allows customers to get all the answers they need before purchasing the product and it will also allow Strava to see what aspects of their product are unclear.
To take things a step further, I would also want to take the answers to the questions that are frequently asked and create abbreviations for them in TextExpander. This will streamline the process for Strava’s customer success team when responding to inquiries. When customers ask a popular question in the chatbot, Strava’s team can type a simple abbreviation and it will be replaced with the answer to the question. Customer satisfaction and overall efficiency will be increased. Check how I implemented this in a past project!
FAQ pages are handy because they offer a simple solution for a customer problem. If a customer doesn’t understand something, they can find the answer by simply reading the FAQ page. They don’t have to reach out to Strava and Strava’s customer success team doesn’t have to answer a common question over and over again. If answers are difficult to find, this could turn customers away.
To create a frequently asked questions page, I went to Strava’s social media pages and looked at what questions customers were leaving in the comments. I also looked at Quora to see what questions were being asked on there.
I took the most popular questions and compiled them into a Google doc. I wrote out the answers to the questions and then copy and pasted them over to a FAQ page on the mock website I created for Strava.
In conclusion
Having an attractive yet informational landing page can attract customers and drive sales. Having a chatbot on your site allows customers to get the information they need to feel comfortable purchasing or using your product or service. FAQ pages are a great way for customers to find the answer to a question that the company gets a lot. Having all three of these things on your site will increase the confidence the client has when buying and using your product. Customer satisfaction is increased and the process of responding to customer inquiries has been streamlined.
