Learning All I Can About Customer Success, Experience, and Engagement: Project Overview

This month I am going to find as many ways to add value to BondVet as I possibly can. At the end of the month, BondVet will have stronger systems in place for handling customer success and a full marketing strategy and content calendar. This will help drive sales as they are consistently posting new content.

By the end of the month…

• I will create a Chatbot for them so that their inquiring customers can reach out to them for immediate answers.
• I will set up TextExpander to streamline the process of responding to customer inquiries.
• I will create an FAQ page so that customers can easily find the answers to popular questions.
• I will use SemRush to do an audit of BondVet’s website
• I will use BuzzSumo to gather information about what can be improved
• I will then show what I would do to improve the above ^
• I will learn how to write cold emails
• I will use Constant Contact to create a series of cold emails
• I will create a calendar on Airtable to organize emails, tweets, Instagram posts, LinkedIn posts, etc.

The tools I will use include:

Constant Contact — New to my tech stack

Intelliticks — New to my tech stack

TextExpander

Wix

BuzzSumo -New to my tech stack

SemRush -New to my tech stack

Facebook ad Manager

Airtable -New to my tech stack

I will know that I have created a successful project if:

I become more proficient in improving customer experience.

I can add new tech tools to my tech stack.

I have learned to write and create effective cold emails.

I know how to use different software to audit a company’s website and be able to analyze the information given to figure out what areas need improvement.

I create a video or blog that can be helpful to someone else.

I can create attention-grabbing ads, emails, and blogs.

Create a marketing strategy and content calendar that is well organized.

Week by week breakdown

Week 1

Outline

Schedule

Create a chatbot

Create a video about chatbot creation

Create a FAQ page

Read How to Win Friends and Influence People

Weekly blog post/progress update

Week 2

Set up TextExpander

Create abbreviated responses

Video/blog

Blog about what you learn

Learn how to write cold emails (make 3)

Blog about it

Set up Constant Contact

Make the cold emails that were just created visually appealing

Read How to Win Friends and Influence People

Blog about weekly progress

Week 3

Analyze data from BuzzSumo and SemRush

Video/Blog about it (what was found and how to improve)

Whatever needs to be improved from the data found, do it (if Facebook likes/shares decrease, use ad manager to create an ad that people with respond to and click on)

Read How to Win Friends and Influence People

Blog about weekly progress

Week 4

Create a variety of ads, emails, tweets, and LinkedIn posts and create a schedule on Airtable for when they should be sent out.

Create blog/video

Read “How to Win Friends and Influence People.”

Write a blog/review about “How to Win Friends and Influence People.”

Blog about weekly progress